Out at Gangplank in Chandler, nothing ever slows down. My first day back from the holidays, I walked in there and found something phenomenal: a new product that will let marketers use Google Analytics, a free tool, to truly see ROI and margin on paid search campaigns from Bing ads and Google ads in a single unified interface. This product actually happened over the Christmas ?vacation.? (Entrepreneurs never have a vacation.)
You probably don?t know how hard it is for corporate marketing people to measure results for their online spend. It?s so difficult that the average CMO in an enterprise company lasts less than eighteen months. And when the company feels a draft, the marketing department?s budget is the first one frozen. Their agencies have a similar problem. Everyone knows online marketing ?works,? but do the costs justify the benefits? And if so, which ones?
Connectalytics is a product from Vuurr LLC that allows marketers to use Google Analytics to see ROI and margin on paid search campaigns from Bing Ads in a single interface. In the future, Connectalytics aims to include cost data from Facebook Ads, LinkedIn Ads, Twitter-promoted posts, and more. It is part of the move to measure what matters in marketing.
But who?s behind Vuurr and how did they create this? A little over a year ago, five freelance Gangplankers ? already friends ? formed a company to take online marketing up a notch. The guys (and Emily) at Vuurr actually promise on their website that they can deliver ?results that will make you wet your pants.? The company has been ?boot-strapped? all along; and Connectalytics is its first real product, developed after a year of listening to what its clients needed.
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