Fiksu, a Boston-based app marketing startup, is today rolling out support for Facebook mobile app install ad optimization. The company previously supported optimizations for display ads, video ads, incentivized installs and more, but the move to add Facebook is a testament to the social network's growing influence as a way to drive app installs for publishers.Source: http://feedproxy.google.com/~r/Techcrunch/~3/rPZ_F8w4Hmw/
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